While China may not have dominated the internal combustion engine market, it is excelling in the electric vehicle sector. In February 2025, A Chinese brand reported that over 78% of its sales were electric vehicles, underscoring China's growing influence in the global EV landscape.

Electric mobility is a blank page. The fate of internal combustion (IC) engines was already sealed by Maruti, Hyundai, Mahindra, and Tata—either Japanese or Indian brands dominated the market. Hyundai stood out as the exceptional Korean player. After India opened its economy in the 90s, only a handful of companies entered the scene, and China was nowhere to be found. Back then, China was only known for selling cheap electronics.

Now, the tables have turned. China has become a powerhouse in the electric vehicle (EV) market. With state-of-the-art battery technology and aggressive pricing, Chinese brands are reshaping the future of mobility.

We are talking about none other brand than MG aka Morris garage!

MG's sales in India

MG entered India with its mid-sized SUV, the Hector, which positioned itself as a premium alternative to the Hyundai Creta. With its bold design, spacious interiors, and tech-loaded features like the large touchscreen infotainment system, MG aimed to carve out a niche in the competitive SUV market. While the Hector saw decent sales, it never quite shook the dominance of established players like Hyundai Creta and Kia Seltos. Even Grand Vitara and harrier does better than Hector.

However MG was doing fair enough with Hector, Gloster, Astor, ZS EV

Now, the Windsor EV is changing the game. It is leading MG’s charge in the electric car market, performing so well that it is directly impacting the Tata Nexon EV’s sales. In just three months, Windsor became the most sold electric car in India.

In November 2024, MG Motor India recorded a 20% YoY growth, with sales reaching 6,019 units, up from the previous year's figures. In December 2024, MG Motor India reported a significant 55% year-on-year (YoY) growth, selling 7,516 units compared to 4,848 units in December 2023.

In Just one month, MG achieved what it failed to achieve in one year! All credit goes to MG Windsor, the weird looking car which MG calls a CUV!

MG’s Growth in India Signals Chinese EV Dominance

MG Motor is a Chinese company, owned by SAIC Motor Corporation Limited—one of the largest automotive manufacturers in China. In India, MG operates through a joint venture with JSW Group, which acquired a 35% stake in MG Motor India in 2023. JSW is a major Indian conglomerate with businesses spanning steel, energy, and infrastructure. This partnership brings a strategic advantage for MG, especially in localizing production and cutting costs—a crucial factor in India’s price-sensitive market.

Their expertise in supply chain management, local manufacturing, and cost optimization allows MG to source materials more efficiently and reduce production expenses. This local partnership also helps MG avoid heavy import duties on critical EV components by gradually localizing battery and vehicle assembly.

Chinese companies lead the world in lithium-ion battery manufacturing, and MG’s cars benefit directly from SAIC’s battery expertise, providing longer range and better efficiency at lower costs. Additionally, features like Level 2 ADAS—with lane assist, automatic emergency braking, and adaptive cruise control—are part of the Chinese tech package MG is bringing to Indian customers. This tech-forward approach is giving MG a unique position in the market, where traditional Indian players are still catching up in terms of advanced safety and driver-assistance features.

MG isn’t the only Chinese player eyeing the Indian EV market. BYD (Build Your Dreams), another Chinese giant, is aggressively expanding its presence. With models like the Atto 3 and the upcoming Seal sedan, BYD is set to challenge both MG and Indian brands. Their focus on battery innovation and price aggression mirrors MG’s strategy.

Interestingly, even Mahindra, a homegrown Indian automaker, is incorporating Chinese battery technology. Their newly unveiled BE.06 and XUV.e9 electric SUVs are expected to use battery packs developed in partnership with BYD—highlighting how Chinese tech dominance extends beyond their own brands.